![]() Inventory characteristics also differed by sales channel. Bean responded by developing product-specific inventory lifecycles for its seasonal items. Core items experienced consistent demand regardless of the time of year while non-core items experienced seasonal demand. Aligning inventory policy to customer demand meant separating SKUs into “core” and “non-core” items. Instead of investing in a new distribution center, they invested in inventory management systems to increase throughput. Excess seasonal inventory had been crowding shelves. In 2007, its distribution network was approaching capacity. Bean has a history of leveraging data analytics to streamline its supply chain. School attendees are more than happy to unwittingly serve as sources of feedback on products while snowshoeing, kayaking, and paddleboarding. From a design thinking perspective, the Schools are an ingenious way to organically create customer focus groups. ![]() The “Outdoor Discovery Schools” in the above video are run out of every retail store and are more than just a prime opportunity to increase brand visibility and demonstrate the quality of L.L. Bean’s established e-commerce presence has allowed it to go the other way. ![]() Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪs many brick-and-mortar retailers have scrambled in recent years to build out e-commerce platforms, L.L. Bean complements this experiential testing with scientific analysis of materials, construction, and design in its own independent lab. Bean has taken that concept a step further by partnering with elite athletes like Seth Wescott who not only ideate innovative concepts but also test prototypes in extreme situations that will guarantee functionality and durability for the mass market. When it comes to innovation, IDEO has demonstrated that it pays to interact with the heaviest users of products for idea generation purposes. Bean has delivered on its customer promise through operations that involve Design Thinking, Supply Chain Management, and exemplary Customer Service. Bean has always stood behind the same value principles: a focus on the customer, continuous product improvement and innovation, and a 100% satisfaction guarantee. ![]() From its modest beginnings in 1912 when founder Leon Leonwood Bean sold his signature, hand-crafted boots out of one room, until present day, L.L. With $1.6B in net revenue split among catalog, e-commerce, and brick-and-mortar sales channels all experiencing year-over-year growth, one might say they’ve succeeded. Bean is an outdoor gear and apparel merchant whose mission is to inspire youth and families to engage in outdoor recreational activities. ![]()
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